Taylor Swift releases “Lover”-inspired cardigan ahead of Valentine’s Day. Photo:
Taylor Swift; Kevin Mazur/TAS24/Getty
Taylor Swift is giving her fans the ultimate Valentine’s Day gift this February.
On Jan. 23, the global pop star, 35, revealed on Instagram that she launched a new cardigan inspired by her 2019 album Lover, and you better get yours fast before they sell out.
The new launch is described as a “white chunky knit, pink stripe cardigan featuring a “Taylor Swift” embroidered patch. And for an extra-cute touch, it’s also got embroidered hearts and heart-shaped buttons. It retails for $70 with sizes ranging from XS/S to 3XL/4XL.
The “Lover” cardigan. Taylor Swift
When it comes to fashion, there’s nothing the “Fortnight” singer loves more than a cozy sweater, which has been a staple in her merch shop. Over the years, she’s launched a variety of cardigans themed to her past albums, including 1989, Midnights and Folklore (which houses a song named after her favorite clothing item.)
Swift released Lover on August 23, 2019 and revisited some of its hit tracks, such as “The Man”, “Miss Americana & the Heartbreak Prince” and “Cruel Summer” on her massively successful Eras Tour shows that began in March 2023 in Glendale, Arizona and concluded in Vancouver this past December.
Three days after taking her final bow, Swift shared a series of concert images captioned with “All Too Well” lyrics, “It was rare. I was there. I remember it.”
The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!
The “Lover” cardigan. Taylor Swift
Just a couple of weeks after the Eras Tour wrapped, her boyfriend Travis Kelce brought the vibes back to life with a surprise concert-inspired party.
Brittany and Patrick Mahomes and the Haim sisters, among other guests, were thrust into Swift’s pop star world with a bash featuring all the Eras Tour staples, from Swift’s “22” hat to the custodian cart that fans easily guessed was how the singer conspicuously made her way to the stage before kicking off her three-hour long shows.
Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
Taylor Swift wears a $22,650 Chanel look to the Kansas City Chiefs vs. Houston Texans game on Jan. 18, 2025. Perry Knotts/AP Photo
The star has also been spending her days off supporting Kelce at his football games which, in turn, has given us plenty of game-day style inspiration.
In true WAG form, Swift has been pulling out all the the sartorial stops with outfits inspired by Kelce’s team, the Kansas City Chiefs. Whether she’s rooting for the tight end in Chanel or fitted in fan-sourced NFL swag, Swift is always on her A-game when it comes to turning the arena tunnels into her personal runway.
Now, with the 2025 Grammys around the corner (the ceremony will “proceed as planned” on Feb. 2 with efforts to raise “additional funds to support wildfire relief efforts” amid the Los Angeles wildfires), we can expect a stylish red carpet return from Swift, who is nominated for six awards.
